Сontests on Twitch are one of effective ways to promote your channel, grow the loyalty of existing followers and gain awareness among the new ones. The core idea behind any giveaway or contest is offering the prize for viewers of your stream to win. All people love to win free stuff, especially if you offer something that they really value. At first sight, an online contest is an easy thing to do, however, there can be some pitfalls toward the goal. Below we suggest you some ideas to organize a successful contest on Twitch.
Installing it adds an icon to the top-right corner of your Chrome browser that shows you how many Twitch channels you’re following are currently online. When you click the icon, a list of the live. Warning: Users can download and install browser addon from the links following the Official Website and Chrome Web Store. Review: Extension adds a giveaway system to all popped out or embedded twitch chats, including your dashboard.
Reasons for Running the Contest on Twitch
Many streamers organize contests on Twitch because “everyone does it”. Such motivation is not productive. Before you decide to join majority, be aware of why you need to invest efforts and money in running the contest. Indeed, if wisely-made, a contest on Twitch can become a powerful marketing tool. There are at least 5 reasons why you should try organizing a contest on Twitch some day:
The biggest advantage of any contest is strengthening the relationships with existing viewers. With the help of a giveaway, you will also have a chance to call your viewers to action.
Moreover, contests help generate new leads and grow the overall audience.
Twitch Giveaway Ideas
Contests build hype around your channel, you or any topic you want to raise. They help you spread ideas and messages you want to share with the wide audience.
Planet 7 casino complaints. A desirable side effect of any contest or giveaway is an excessive social sharing of your channel. If you want to increase viewers’ activity on social networks, ask the contest participants to like some post, leave a comment, add some tags or subscribe for your channel.
Da vinci diamonds dual play.
In case you have your own website, contest on Twitch may be used in order to drive traffic to your website. You can also require your giveaway participants to sign up for newsletters or fill out a form.
Ideally, contests should create a sense of loyalty amongst the followers.
Be Aware of Potential Risks of Any Contest on Twitch
Before Organizing the Contest on Twitch You Should Understand the Following Concepts:
ROI (return on investment) – what you get for what you are giving people away
It’s important to realistically evaluate your audience and prize you promote. In order to be successful, your content/prize should be attractive enough to make people stick to your channel. Other side is not making your prize too costly compared to the amount of attracted followers and the overall spin-off. An average cost of new followers should be adequate.
Retention Rate – your ability to retain your followers for a long period
Retention rate after Twitch giveaways is not impressive, especially if you are a small streamer. You should be ready that most people will come only for a giveaway and then disappear from your stream. There are a lot of cases when streamers managed to grow their audiences by making giveaways every day. But, their experiences demonstrated that most of these followers got away as soon as the giveaways stopped. So, for a long-term result, use the contest on Twitch as the way to reward your existing audience.
Reward Loyalty
Contests can not only attract and retain customers, but also eliminate some of your existing fans. For some people, giveaway is a waste of time that distract their attention. That is why, you should be ready for such turn of events. In order to demonstrate your care and loyalty towards existing audience, you can organize some of your contests especially for them. Give your core fans a chance to win their own reward separate from new followers.
Funky monkey game. How to Run and Promote a Contest on Twitch
However good your giveaway prize is, without proper promotion your contest may become a total flop. So, before executing a contest on Twitch, promote this event among your existing and new viewers. There are different channels where you can promote an upcoming contest on Twitch. First, use social networks (Twitter, Facebook, Instagram) and popular streaming-related websites, stream groups, message boards, like Reddit. Write a catchy post describing your contest, prizes and the conditions of entry. Attach some attracting image to your post. Advertise your future event during streams, ask your streaming buddies to mention it on their channels as well. You can also make a video promotion on YouTube and share it via social media. Remember, that the bigger prize is at stake, the more time you should spend on promotion. For instance, a console giveaway needs a minimum of 1 week (ideally, 1 month) of promotion. In case of a video game, you will need a few days or a couple of weeks to attract an audience.
More Tips on How to Run a Contest on Twitch
The List of Giveaway Tools to Help You Organize a Contest on Twitch:
Takeaways
When you decide to launch a contest on Twitch, remember that there is no one-size-fits-all decision. You have to think about your goals first. Many doubts and questions will disappear as soon as you learn from your own experience. Don’t invest too many costs in your contest from the beginning, carefully track results to understand all pitfalls and benefits. In pursuit of popularity, don’t make your stream just about contests. Your content should remain the main value that makes people stop by your channel.
Twitch Giveaway Plugin
5/21/2019
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